5 Benefits of Powder Coating Your Wheel Rims

Your wheel rims add a finishing touch to your car’s appearance, but custom, high-quality wheel rims aren’t feasible for everyone. Fortunately, wheel rim powder coating is a quick and cost-effective way to improve the look of your wheel rims and give your car that polish you’re looking for, along with providing some additional protection from the elements.

Find out the five benefits of powder coating your wheel rims and see if this is the right choice for your car.

What is Powder Coating?

Powder coating is a process that uses pigment particles and resin with an electrical charge to coat a metal surface. This electrostatic charge makes the particles adhere to the surface of the metal, which is then cured to make the particles meld with the metal.

Aside from an attractive, seamless finish, powder coating has some additional benefits that make it a great choice for your wheel rims, such as:

Resistance to Damage

Wheel rims take a lot of stress in the harsh outdoor environment. Along with chipping, scratching, flaking and corrosion from the elements, wheel rims can also take damage from gravel, stones and other debris on the road.

Unlike conventional paint, powder coating creates a protective shield on the metal surface of your wheel rims, which is resistant to chipping, cracking and corrosion. The result is a longer-lasting finish that will stand up to the elements.


The curing process of powder coating involves high temperatures that fuse the particles together, adhering the coating to the surface of the metal. Unlike paint, which simply sits on the surface and can be easily chipped away, powder coating creates solid, non-porous coverage that is thicker and more durable.


Liquid paint contains volatile organic compounds (VOCs) that damage the ozone layer, as well as causing health problems for humans and animals with prolonged exposure. The process of painting also leads to a lot of waste, since it’s impossible to collect and reuse excess paint.

Powder coating doesn’t contain VOCs, and it can be collected and reused. This results in less waste and less damage to the environment, making it the more eco-conscious option.

Uniform Coverage

Wheel rims can be complex and often have difficult-to-reach areas, especially with conventional paint. This can cause uneven coverage or areas that aren’t painted at all, which not only affects the final product, but leaves your paint job susceptible to chipping and flaking.

The electrostatic charge of powder coating, along with the curing process, ensures that all areas of your wheel rims are completely covered. The result is a smooth, uniform finish that covers every intricate angle and hard-to-reach area.


Conventional paint is cheaper than powder coating up front, which is what leads many people to prefer painting their rims. When you consider the waste in the painting process, the uneven coverage, the susceptibility to chips and scratches and the need for re-coats, however, powder coating is more cost-effective in the long term.

Learn More at AR Powder Coating

Now that you’ve learned the benefits of wheel rim powder coating, it’s time to get started. At AR Powder Coating, we have a team of industry professionals that can help you put that final touch on your car’s look, so contact us today to request a quote or learn more about our wheel rim powder coating process!